Five years is a very long time for everyone’s existence, mainly in case you are talking about the lifestyles of the IT business. Five years inside the IT business could appear as 20 years in any non-digital business because the market is developing quickly. WordPress does not wait for every person. It grows and grows quickly, so the opposition gets harder.
Just remembering that WP subject matters are now taking nearly eighty percent of the entire market on ThemeForest. It is massive. Not all humans find it easy to increase WordPress issues. However, the international seems to love WordPress above all other CMS structures. ThemeForest authors need to make important changes in their strategies, like it or no longer. Aggressive tactics that multipurpose issues used to jump to the pinnacle of the promoting lists have decreased sales for the groups who positioned their entire business completely on Envato’s hands. Choosing no longer to run an advertising and marketing campaign in your logo, regardless of whether you’re an elite seller or are simply looking to research WordPress topic improvement, does not appear reasonable nor low priced in today’s aggressive atmosphere.
Advantages of operating with ThemeForest:
I am sure everyone knows it, but it needs to be said besides. There is virtually no competition in constructing a theme/template enterprise (simply building a business, not just creating a theme occasionally). No different marketplace has the steadiness and protection in the future that Envato gives to its carriers.
1) Huge traffic. Your issues get exposed to masses of applicable humans. Not just random site visitors but those already familiar with the subject (and, occasionally, know more than you do about it). All you’ve got is to persuade them you have a terrific product.
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You’d be surprised how fast your website grows in monthly visitors. Starting from scratch, ThemeRex, the Internet has grown to 200K visits, consistent with the month very quickly. However, don’t get crushed by that—most visitors come from demos. The majority of “your clients” never get to see your homepage. So make certain you genuinely use those site visitors. Show them extra templates on demos, or use banners, etc.
2) The selections are, without a doubt, yours. I am now not speaking about the approach here (multipurpose vs. Micro-niche themes, for instance). I want to say that it is my responsibility to select the prices for your products. It is as much as you, whether to sign up for the “race to the lowest” for the lowest charge and promote your half-of-a-12 months of work for $1 in revenue to build your name and climb to the top. Or, move in the contrary path, like a few at the high end of the charts, placing your price at loads per subject.
I can’t talk to others, but at the beginning, we did not have much experience promoting content on marketplaces or elsewhere, so we needed to rely upon Envato. There were only two approaches to select: multipurpose content or masses of micro-niche templates.
The choice became apparent to us. We sincerely had no budget or desire to wrap up something brilliant for the world to look at, so we’ve finished plenty of first-rate micro-area of interest templates humans could use to create their corporations. The expenses are slight, so everyone can have enough money for ThemeRex WP Themes.
3) Another big preference is exclusivity. Some choose a non-one-of-a-kind approach to selling their subject matters anywhere, no longer just Envato, and are satisfied with 50% revenue. But most stick to Envato and sell their issues only there. The charge then depends on the gross income, but it can be as low as 12.5%.
We’ve in no way taken into consideration another possibility than selling themes on ThemeForest. We’ve given Creative Market a shot, but it turned into nothing like ThemeForest, so there is no longer a selection to make for our enterprise.
However, one issue you should not comply with is timing and marketing. We’ve depended entirely on Envato for a long time. Five years without proper advertising and marketing—can you believe that? We have just first-rate products and premium assistance, nothing else. Who else could come up with 35K in income besides Envato on such phrases?
4) Envato does care about you being identified as an elite/energy elite writer. Lots of perks, badges, wall of fame inclusion, interviews on their weblog, and other good-sized boosts. For instance, the new subject is raised — your subject gets on Envato’s homepage while it’s miles released and gets brilliant publicity within the first days.
At least, this is how it used to appear. Now, it seems to take greater time and effort to do so. Envato Group manipulates hundreds of thousands of requests by developing a variety of providers and clients.
5) You get to raise proper cash on Support, though first-class help does count a lot.
Considering that customers have had to pay for Support, the help department almost pays for their personal salaries, which has worked out truly suitable for us.
6) Finally, final, however no longer least, the community. You have an opportunity to speak to real builders like yourself. You can examine them, you may proportion your mind and select some interesting ideas yourself, and permit’s be sincere, no longer so many of us invent things nowadays.
On the one hand, Envato has become a huge copying gadget with masses of authors of “the second and 1/3 waves,” as we call them—those who see a prosperous enterprise concept and quickly adopt it for themselves. But again, it looks like the market has enough room for absolutely everyone up to now; it’s simply tougher to get to the primary vicinity spots.
