Changing WordPress Themes: Does it Affect your Search Engine Visibility?


This is one query that website online owners ought to ask even before they’re selecting a particular WordPress subject. We regularly devote the mistake of being too floored by the visible enchantment of issues – a lot in order that we emerge as unwittingly undermining the need for estimating their scope—both in phrases of enterprise suitability and seek engine ranking.

Changing WordPress Themes: Does it Affect your Search Engine Visibility? 1

All the top class and unfastened WordPress issues are backed by using responsive features nowadays. However, that doesn’t actually suggest that you may surely purchase a subject matter or template without even testing its velocity and responsiveness.
Does changing the WordPress theme necessarily affect SEO?

Now, it’s a common practice for those often operating with loose WordPress topics to exchange their themes quite frequently. What they do now not remember is the feasible effect of changing those subject matters on their seek engine visibility.

While none can say every and each time you exchange that template or subject matter you’re always inviting probabilities of higher or worse search engine visibility, you can nonetheless in no way rule out possibilities. We will give an explanation for the “why” and “how” of it.



To start off with, allow us to let you know that a new subject itself will no longer sincerely exchange anything. However, if the newly implemented template offers your facts in a unique order to your HTML then there are possibilities of your seek engine visibility being impacted via a vast diploma.

HTML: What have to you be cautious about?

Now, it’s miles very vital in your cease to make certain that you are thinking about the order of HTML without fail. One desires to take into account that there is a selected manner in which Google reads your HTML and it’s in a linear style. Now, this might range from what is presented on display screen. You can use WordPress topics that will let you use your Content Boxes and tables to provide your content in a manner extraordinary from which HTML chooses to show your page source code. Did your previous subject have a left-hand sidebar? Are you changing it with one having a right-hand sidebar? Do remember that spider typically reads the sidebar content material earlier than the primary textual content. In this example, the search engine ranking of your site may be affected adversely.

Then, of course, there are several topic related attributes that want to be looked after earlier than buying a new WordPress topic or simply converting it for free.

The way you operate pics and the velocity at which they load governs you seek engine ranking to a sure extent. Is the brand new subject going that will help you there? Is it whatever which helps images higher or is extra well matched with heavy images than what your preceding theme become?

Responsiveness of the Themes: What you want to Know

As has been pointed out earlier, all WordPress topics are responsive but it nonetheless approaches which you have to test the rate at which the issues are loading on cellular devices. The pace of two issues on mobile devices may additionally usually vary – regardless of how “fast” the modern templates usually are.

Find out how the website with the new subject matter seems on diverse browsers. If the new subject renders a more stepped forward look does it imply that your seek engine visibility will improve as nicely?

Do bear in mind asking those questions and securing answers to the equal earlier than you’re approximate to incorporate a new WordPress subject.

The final phrases

As the net experts have usually maintained, imposing a brand new theme should never be handled as a random exercise. If you weren’t conscious earlier, let us inform you that there are search engine optimization pleasant themes that you have access to. Make certain you’re choosing something subsidized by search engine optimization friendly codes and are worm loose. Once you are completed deciding on the WordPress subject you can use tools like search engine marketing spider and SEMRush to parent out when you have errors on your weblog or not.

Jeanna Davila
Writer. Gamer. Pop culture fanatic. Troublemaker. Beer buff. Internet aficionado. Reader. Explorer. Set new standards for getting my feet wet with country music for farmers. Spent college summers lecturing about saliva in Libya. Won several awards for buying and selling barbie dolls in Prescott, AZ. Spent a year implementing Yugos in West Palm Beach, FL. Spent several months creating marketing channels for cigarettes in Deltona, FL. Spent 2001-2004 developing carnival rides in New York, NY.