Changing WordPress Themes: Does it Affect your Search Engine Visibility?


This is one query that online website owners should ask even before selecting a particular WordPress subject. We regularly devote the mistake of being too floored by the visible enchantment of issues – a lot so that we emerge as unwittingly undermining the need for estimating their scope—both in phrases of enterprise suitability and seeking engine ranking.

Changing WordPress Themes: Does it Affect your Search Engine Visibility? 1

All the top-class and unfastened WordPress issues are backed by responsive features nowadays. However, that doesn’t suggest that you may purchase a subject matter or template without testing its velocity and responsiveness.
Does changing the WordPress theme necessarily affect SEO?

It’s common practice for those who often operate with loose WordPress topics to exchange their themes frequently. What they do not remember is the feasible effect of changing those topics on their search engine visibility.

While none can say each time you exchange that template or subject matter, you’re always inviting probabilities of higher or worse search engine visibility; you can nonetheless in no way rule out possibilities. We will give an explanation for the “why” and “how” of it.



To start off with, let us let you know that a new subject itself will no longer sincerely exchange anything. However, if the newly implemented template offers your facts in a unique order to your HTML, then there is a possibility of your search engine visibility being impacted to a large degree.

HTML: What have you been cautious about?

Now, it’s vital to make certain that you are thinking about the order of HTML without fail. One desires to consider that there is a selected manner in which Google reads your HTML, and it’s in a linear style. Now, this might range from what is presented on the display screen. You can use WordPress topics that will let you use your Content Boxes and tables to provide your content in an extraordinary manner, from which HTML chooses to show your page source code. Did your previous subject have a left-hand sidebar? Are you changing it to one with a right-hand sidebar? Remember that the spider reads the sidebar material earlier than the primary textual content. In this example, the search engine ranking of your site may be affected adversely.

Of course, several topic-related attributes need to be addressed earlier than buying a new WordPress topic or simply converting it for free.

The way you operate pictures and the velocity at which they load govern your search engine ranking to a certain extent. Is the brand new subject going to help you there? Is it whatever helps images higher, or is it more well matched with heavy photos than your preceding theme?

Responsiveness of the Themes: What You Want to Know

As pointed out earlier, all WordPress topics are responsive, but you still have to test the rate at which the issues are loading on cellular devices. The pace of mobile device issues may also usually vary, regardless of how “fast” the modern templates are generally.

Find out how the website with the new subject matter seems on diverse browsers. If the new subject renders a more stepped-forward look, does it imply that your seek engine visibility will improve as nicely?

Consider asking those questions and securing answers to the equal earlier than you’re approximate to incorporate a new WordPress subject.

The final phrases

As the net experts have usually maintained, imposing a brand new theme should never be handled as a random exercise. If you weren’t conscious earlier, let us inform you that there are search engine optimization pleasant themes that you have access to. Make certain you choose something subsidized by search engine optimization-friendly codes and are worms loose. Once you have decided on the WordPress subject, you can use tools like search engine marketing Spider and SEMRush to parent out when you have errors on your weblog.

Jeanna Davila
Writer. Gamer. Pop culture fanatic. Troublemaker. Beer buff. Internet aficionado. Reader. Explorer. Set new standards for getting my feet wet with country music for farmers. Spent college summers lecturing about saliva in Libya. Won several awards for buying and selling barbie dolls in Prescott, AZ. Spent a year implementing Yugos in West Palm Beach, FL. Spent several months creating marketing channels for cigarettes in Deltona, FL. Spent 2001-2004 developing carnival rides in New York, NY.