In the early 1990s, Maurizio Gucci inherited his father’s company share. He hired new designers and overhauled classic pieces like logo bags and horse-bit loafers.
In 1938, Aldo opened his first leather goods store in Milan. He and his wife Aida had three sons and one daughter.
Guccio Gucci
Guccio Gucci was born in Florence, Italy, to a leather maker. His father taught him the trade, and after he left home to travel to Paris and London for work, he learned how to make more luxury products. His first creations included leather luggage and handbags. Later, he made clothing and shoes for women. The business was booming, and his products became popular among aristocrats and celebrities.
During World War II, the company had to deal with supply shortages. However, Guccio adapted by finding alternatives to imported leather. In addition, he introduced the use of pigskin, which became a signature material for his brand. After the war, the business grew even larger. In the 1960s, the company began to focus on fashion. Gucci has become one of the most recognized brands in the world today.
The Gucci family tree teaches us that you must follow your life dreams and never give up on them. Although you may encounter many obstacles, it is important to keep moving forward. You can always find inspiration to help you continue on your journey.
The Gucci family tree is known for its boldness and luxury. This has helped the fashion brand gain a following with established artists such as Kanye West and viral artists like Lil Pump. This has led to the development of a new slang word representing this boldness: Gucci.
Aldo Gucci
Aldo Gucci was the oldest son of company founder Guccio and was in charge of overseeing the brand’s rise. He built a network of subsidiaries and franchises and created a huge profit engine. However, he also ran into trouble with the government due to tax evasion. Tipped off by his son Paolo, authorities eventually sent him to prison for a year.
After his father died in 1952, Aldo took over the family business and expanded it beyond Italy. He opened the first American store in New York and established the iconic loafer with metal horse-bit in 1953. Aldo was also known as a shrewd businessman and even received an honorary degree from the City University of New York for his philanthropic work.
He was also a bit of a creep, frequently propositioning shop assistants and staff members. This family tradition would continue with his son, Paolo.
Aldo married a woman named Olwen and had three children with her before divorcing her. He then had an affair with Bruna Palombo and had a daughter with her out of wedlock. In 1974, his brother Vasco died without heirs, so Aldo and Rodolfo split the family business equally. Aldo was also a prick, often threatening suppliers and his son Paolo. He was also a notorious womanizer accused of sexual relations with employees and sex slaves.
Vasco Gucci
Gucci was a leather craftsman, and when he opened his first store in 1921, he was selling leather saddles to horseback riders. Over the years, the business expanded, and he hired his three sons to manage different company parts. Aldo managed the US operations, Vasco handled Florentine affairs, and Rodolfo ran things in Milan. In 1948, Maurizio Gucci was born, and the family’s flagship store opened on Via Montenapoleone the following year. Around this time, the famous green-red-green web became a signature design element.
Eventually, Vasco died without an heir in 1974, and Aldo split the company in half with Rodolfo. That began a long, bitter feud over who owned the brand.
The fight escalated when a third generation came into the picture, and it was all downhill from there. Aldo’s son, Paolo, wanted to launch his designer label for a younger demographic. The father and uncle refused, but Paolo went behind their backs and launched it anyway.
The Gucci feud has gone on for decades, and it’s a classic example of how third-generation members destroy successful family businesses. Eventually, the family business was bought by Investcorp, and today, Gucci is one of the most popular fashion houses in the world. The brand has been in the spotlight lately because of its controversial campaign featuring two black models and a racist hashtag.
Rodolfo Gucci
Rodolfo Gucci was a movie actor who worked in silent films from the 1920s to 1940s. He was born on July 16, 1912, in Florence, Italy, and died in 1983 at 70. He was the son of Guccio and Aida Calvelli. He married Sandra Revel in 1944 and had one child, Maurizio Gucci. Actor Jeremy Irons portrayed him in the 2021 film House of Gucci.
Rodolfo had a long and successful career at Gucci. He supervised the introduction of new fabrics, such as tweed and silk. He also diversified the product line by adding shoes and accessories to the company’s fashion. He was also instrumental in developing Gucci’s iconic burniGucci’smboo bag, which was introduced in 1947.
In the 1950s, Rodolfo’s son Mauriz Rodolfo’sted his father’s stake and Launched a legal battle with Aldo over the company’s ownership. In the end, Maurizio sold his stake in the company to Investcorp in 1993.
Even though the real-life family of the Italian luxury brand isn’t fond of the mare, it has sparked renewed interest in their story. They aren’t pleased. They aren’t portrayed as thieves and thugs but want to protect their name and dignity. Today, the family continues to run the business and strongly focuses on quality and craftsmanship.
Maurizio Gucci
It’s not every day that the family becomes internationally recognized, but for the members of the Gucci empire, that’s exactly what that meant. From humble beginnings, the Florentine brand became a luxury staple for Hollywood stars and royalty alike (per CR Fashion Book). Unfortunately, as the fame grew, so did family feuding, jealousy, and greed.
After Rodolfo’s death, MauRodolfo quit his business portion and started battling his uncle for full control. The war lasted for years and was fueled by accusations of tax evasion. At one point, Maurizio was accused of forging his father’s signature and paying inheritance taxes. Eventually, he sold his remaining company shares to Bahrain-based Investcorp in 1988.
Maurizio lived a lavish lifestyle during his lifetime, attending parties and vacationing with Patrizia Reggiani and their two daughters, Allegra and Alessandra. However, he also made bad financial decisions that left the company in the red, ultimately forcing him to sell his shares in 1993. Sadly, he was killed four months later, in March of 1995, by a hitman hired by Patrizia to take him out. The House of Gucci movie reveals that this is exactly what happened. Maurizio packed up his small suitcase and told Patrizia he was going on a business trip that had never come before. She had no choice but to hire professional killers to get rid of him.
Paolo Gucci
After Guccio died in 1953, he turned the brand into a global empire that appealed to celebrities like Elizabeth Taylor and Jackie Kennedy. Aldo grew the company into a worldwide symbol of luxury and style, while Vasco managed the stores in Italy. Rodolfo oversaw production, and equestrian motifs were common in his designs. Paolo, the youngest of the three sons, was also a talented designer.
But Paolo had a troubled relationship with the family business. He spent millions suing his father and other family members, including a 1982 board meeting where he filed assault charges against Giorgio, Roberto, and his cousin Maurizio (per WWD).
His battle for recognition and Paolo’s overshadowed Paolo’s designs. But now, a modern trend for archival fashion has brought some of his pieces back into the spotlight. Some of his bags and jewelry have reappeared in online marketplaces like Vinted and Grailed.
While he’s no longer involved in the companies, his sons Maurizio and Alessandro carry the legacy today. Maurizio’s latest collections have beMaurizio’sed as “anti-conformist,” a trait that could “be traced back to” his grandfather’s love of travel and art. Grandfather’s new line is inspired by foreign cultures and traditions while staying true to the Italian heritage that has made the house famous. As for Alessandro, his latest designs have been praised by critics as “revolutionary” and “innovative.” They “‘ve been as “modern and playful, all traits that could be traced back to his father, Rodolfo.
