Google took to its Webmasters Blog earlier this month to announce that it’ll now not use the Open Directory Project (DMOZ) as a source of seeking results snippets.
DMOZ officially shut down on 17 March 2017. However, Google becomes the usage of its titles and descriptions statistics for seek consequences snippets nonetheless whilst it felt the DMOZ facts turned into richer than that already to be had from the meta description or the web page’s very own content material. The flow also method that site owners do not want to have the NOODP directive on their pages. As this directive told Google to choose out of using DMOZ, it’s miles not required.
Voice search appears to be coming of age, in step with Andreas Reiff, who recapped on the latest consultation by Pete Campbell, founder and handling director of Kaizen, on voice search, introduced at SMX London in May.
Voice seek most effective been round when you consider that 2011, however already 27% of US Smartphone users now use voice seek assistants as a minimum once per week. This increase is because of a shift in awareness from agent seek to voice command.
Innovations are anticipated from Google’s DeepMind gadget learning technology, which is in all likelihood to be included in Google Home. Similarly, IBM’s Watson is likewise predicted to expand to be constantly conscious and continuously getting to know.
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Further innovations are expected in the language used to command voice. At present, users want to employ a robot, authentic voice, but it’s far possible that, as AI evolves, the systems will become higher at know-how herbal language.
Search engine optimization: The Movie can be coming to a display near you. Yes, it’s genuine! John Lincoln, CEO of Ignite Visibility, has spent the few months setting together a movie displaying the highlights and timelines of SEO improvement.
The film consists of documentary-style interviews with enterprise influencers and Rand Fishkin from Moz and Barry Schwartz from Search Engine Land.
SEO: The Movie will be launched on 20 June 2017. Go to the Search Engine Roundtable to observe the trailer.
Search Engine Roundtable stated in May 2017 that Google is testing a tab consumer interface to toggle among a neighborhood panel’s overview and critiques. A couple of weeks on, Barry Schwartz has stated that this now seems to be rolling out, although Google has yet to verify this.
Go to the Search Engine Roundtable web page to look at an animated GIF showing the toggle action among the review and overview data.
It seems that Google is once more jogging exams on its resort seek outcomes, Search Engine Roundtable has said.
Sergey Yakov saw a take a look at that blanketed charge labels in maps. The test also includes a rate slider filter and a carousel listing of fee labels.
The price slider levels from $zero to $six hundred and will refresh consequences dynamically based totally on the rate range selected.
In final week’s Whiteboard, Friday Rand Fishkin explored how Google weighs textual content hidden from view the use of CSS and JavaScript.
He replied to vital questions: Does Google deal with textual content saved in the back of “read extra” hyperlinks with equal significance as non-hidden textual content? According to Fishkin, the solution is ‘no’. In his presentation, he offers some excellent search engine marketing tips for handling hidden textual content.
