As the subsequent billion internet users come online, Google, in a pass to ensure they’re empowered to be accountable virtual citizens, has launched ‘Good to Know’, a nationwide marketing campaign to elevate recognition around staying secure online. Google has partnered with the Digital Empowerment Foundation (DEF) and the Voluntary Organizations in the Interest of Consumer Education (VOICE) for this campaign, which includes a series of online safety workshops to reach faculties, NGOs, and customer and industry groups across India. The marketing campaign will cover towns including Pune, Kanpur, Guwahati, and Lucknow.
Endorsing this marketing campaign is the Computer Emergency Response Team (CERT-In) – the Government of India’s nodal employer that deals with cyber protection threats; the Data Security Council of India (DSCI); and the Internet & Mobile Association of India (IAMAI).
Launched on Safer Internet Day (February eleven), Good to Know noticed that the Digital Empowerment Foundation and VOICE hold a week-length series of tutorial events in New Delhi. This was observed via virtual literacy and online protection workshops in Pune, Kanpur, Guwahati, and Lucknow. VOICE will focus specifically on outreach to colleges and NGOs across you. S ., coaching hints and hints to assist households to become accountable digital residents.
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Speaking about the objective behind the marketing campaign, Chetan Krishnaswamy, United States head of public policy, Google India, states, “Through the Good to Know marketing campaign, we want to help equip thousands and thousands of recent net users coming online in India with the information and gear had to turn out to be responsible virtual citizens. Internet protection starts with exercising meaningful picks online, having an open communique about it with our families, and teaching them the fundamentals, including using sturdy, unique passwords and not sharing personal statistics.”
As part of the campaign, Google India has also launched a website (http://www.Google.Co.In/goodtoknow/familysafety/) that includes guidelines and recommendations to help keep families safe from identification robbery, scams, and online fraud, in addition to data on how its gear makes the web a safer area.
The Safer Internet Day, which takes place yearly on the second day of the second week of February because 2004 and additionally involves several nations outside Europe, is now in its 11th 12 months and has been celebrated on February eleven to sell more secure and more responsible use of online era, particularly amongst youngsters and young humans the world over.
Google India has begun various campaigns and sports to attract greater customers to the net inside the USA. In November, Google India partnered with HUL, Axis Bank, and Intel to release ‘Helping Women Get Online’, a mass media marketing campaign focused on girls. The campaign promoted the specially designed website, www.Hwgo.Com, to host content protecting the fundamentals of the net and special content material relevant to girls in India.
The website is available in Hindi and English. It consists of interactive motion pictures on how to activate/off/restart the laptop, regulate coloration, brightness, and volume, see a person using the webcam, alternate times, move documents from one area to another, alternate the appearance of the computing device, and duplicate paste facts. It also has achievement testimonies of some women who’ve benefitted from the net.
In July, Google India also launched a marketing campaign to simplify the net for us as net users. The marketing campaign kick-commenced in Bhopal, the capital of Madhya Pradesh in Central India, as Google felt the metropolis was apt to target the developing variety of the audience.
