As the subsequent billion internet users come on-line, Google, in a pass to make sure that they’re empowered to be accountable virtual citizens, has launched ‘Good to Know’, a nationwide marketing campaign to elevate recognition around staying secure online.Google has partnered with the Digital Empowerment Foundation (DEF) and the Voluntary Organization in the Interest of Consumer Education (VOICE) for this campaign, which includes a series of online safety workshops to be able to reach faculties, NGOs, customer and industry groups across India. The marketing campaign will cover towns including Pune, Kanpur, Guwahati, and Lucknow.
Endorsing this marketing campaign is the Computer Emergency Response Team (CERT-In) – the Government of India’s nodal employer that deals with cyber protection threats; the Data Security Council of India (DSCI); and the Internet & Mobile Association of India (IAMAI).
Launched on Safer Internet Day (February eleven), Good to Know to start with noticed the Digital Empowerment Foundation and VOICE hold a week-lengthy series of tutorial events in New Delhi. This turned into observed via virtual literacy and online protection workshops in Pune, Kanpur, Guwahati, and Lucknow. VOICE will focus specifically on outreach to colleges and NGOs across u. S ., coaching hints and hints to assist households to become accountable digital residents.
Speaking approximately the objective behind the marketing campaign, Chetan Krishnaswamy, United states head, public policy, Google India, states, “Through the Good to Know marketing campaign, we want to help equip thousands and thousands of recent net users coming online in India with the information and gear had to turn out to be responsible virtual citizens. Internet protection starts with exercising meaningful picks when on-line, having an open communique approximately it with our families, and teaching them the fundamentals which include using sturdy, unique passwords and not sharing personal statistics.”
As a part of the campaign, Google India has also launched a website (http://www.Google.Co.In/goodtoknow/familysafety/) which includes guidelines and recommendation to help maintain families safe from identification robbery, scams and online fraud, in addition to data on how its gear make the web a safer area.
The Safer Internet Day, which takes place yearly on the second day of the second one week of February on the grounds that 2004 and additionally involves several nations outside Europe, is now in its 11th 12 months, and changed into celebrated on February eleven to sell more secure and more responsible use of online era, particularly amongst youngsters and young humans the world over.
Google India has been beginning various campaigns and sports to attract greater customers to the net inside the USA. In November, Google India partnered HUL, Axis Bank, and Intel to release ‘Helping Women Get Online’, a mass media marketing campaign focused on girls. The campaign promoted the specially designed website, www.Hwgo.Com, to be able to host content protecting the very fundamentals of the net and special content material this is relevant for girls in India.
The website is available each in Hindi and English. It consists of interactive motion pictures on how to activate/off/restart the laptop, regulates coloration, brightness, volume, sees a person the usage of the webcam, alternate time, moves documents from one area to every other, alternates the appearance of the computing device and duplicate paste facts. It additionally has achievement testimonies of some women who’ve benefitted from the use of the net.
Besides, in July, Google India had also launched a marketing campaign that is aimed at simplifying the net for us of as net users. The marketing campaign becomes kick-commenced in Bhopal, that’s the capital of Madhya Pradesh in Central India as Google feels the metropolis is apt to goal the developing variety of the audience.